Countries Covered: UK
Date: 2013
In the last 10 years nearly 7,000 cyclists have been hit and killed in cyclist-motorist accidents. The goal of the ‘Dear Motorist’ initiative is to reduce that number by creating an alliance between Cyclists and Motorists to be more aware of each other and to share the road. The website is encouraging cyclists and motorists to pledge to be more aware of their surroundings on the road, by committing to drive and cycle as responsibly as they can.
